Seventh Generation Ultra Concentrated Laundry Detergent – Streamlined Free & Clear Wash for Intentional, Clutter-Free Apartment Living, 2 Pack
Seventh Generation Ultra Concentrated Laundry Detergent – Streamlined Free & Clear Wash for Intentional, Clutter-Free Apartment Living, 2 Pack
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Why you'll love it
- Dermatologist-tested, 0% dyes and fragrance formula reduces skin irritation for sensitive users and babies
- EPA Safer Choice and USDA 98% Biobased certifications give confidence that ingredients are vetted and planet-friendly
- EasyDose auto-dosing cap eliminates measuring guesswork and prevents overuse, even for households juggling many loads
- 8X ultra-concentration means 66 loads per bottle in a 60% less-plastic, 70% lighter package that eases storage and carrying
- Plant-derived triple enzyme blend lifts everyday stains and messes while staying gentle on fabric integrity over many washes
- Leaping Bunny and B Corp credentials align purchases with cruelty-free and ethical brand values
Perfect for
- Daily wash of baby clothes, cloth diapers, and toddler garments that touch sensitive skin
- Allergy-season laundry when skin sensitivity peaks and fragrance-free washing is essential
- Frequent washing of sweaty activewear and performance fabrics between workouts
- Routine household laundry in small apartments where a lighter, compact bottle is easier to carry and store
- Building a fully plant-based, fragrance-free laundry routine when paired with matching Seventh Generation stain remover and dryer sheets
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Small changes in product size & weight lead to lower carbon emissions.
We created Compact by Design to identify products that, while they may not always look very different, have a more efficient design. With the removal of excess air and water, products require less packaging and become more efficient to ship. At scale, these small differences in product size and weight lead to significant carbon emission reductions.
Product Information
Ultra-Concentrated with 66 Medium Loads Per Bottle: Designed with less added water, this concentrated liquid laundry detergent gives you more washes in a smaller packaging, helping reduce waste and making storage simpler. EasyDose auto-dosing cap delivers the right amount every time, 1 squeeze = 1 load
Made for Sensitive Skin, 0% Dyes & Fragrances: Dermatologist tested and made without fragrances, dyes, masking agents, or optical brighteners, this sensitive skin laundry detergent offers a gentler option for households avoiding unnecessary additives. Great alternative to harsh chemical or fragrance-heavy detergents
Gentle On Fabrics: Features a plant-derived triple enzyme blend that helps handle everyday laundry messes and targets stains while staying gentle on fabrics. Our free and clear laundry detergent helps maintain fabric integrity over multiple washes, even on baby clothes and cloth diapers
Thoughtfully Formulated: EPA Safer Choice Certified USDA 98% Biobased Product. Seventh Generation laundry detergent helps care for clothes with ingredients chosen with people and the planet in mind. EasyDose bottle uses 60% less plastic, 50% less water, and is 70% lighter than our 90 fl oz bottle, for a more efficient laundry routine
Build Your Ideal Laundry Routine: This detergent pairs naturally with Seventh Generation Free & Clear Laundry Stain Remover Spray and Free & Clear Fabric Softener Sheets. Together, they create a flexible, plant-powered laundry routine that adapts to your needs, all with ingredients you can feel good about
Discover Seventh Generation: As a founding B Corp member, our mission is to build a more sustainable, equitable world for everyone, including animals. Our products are Leaping Bunny Certified, not tested on animals and contain no animal ingredients
Seventh Generation Ultra Concentrated Free & Clear Laundry Detergent Seventh Generation 8X Ultra-Concentrated Laundry Detergent brings care and convenience to daily laundry. This powerful formula gives more washes with less added water, tackling more loads while helping reduce the overall amount of packaging your home uses. EasyDose Auto-Dosing cap does the right amount each time. 1 squeeze = 1 load. Uses 60% less plastic, 50% less water, and is 70% lighter than our 90 fl oz bottle, making it easier to carry, pour, and store in laundry rooms, apartment washers, or laundry facilities. Dermatologist tested and formulated without fragrances, dyes, masking agents, and optical brighteners, offering a gentle approach for anyone avoiding unnecessary additives in their laundry routine. Designed for those with sensitive skin, fitness enthusiasts washing performance gear, and families seeking safer cleaning solutions. Essential year-round, especially during allergy season when skin sensitivity peaks, or summer when activewear needs frequent washing. Pair with our fabric softener and dryer sheets. EPA Safer Choice Approved and a USDA Approved 98% Biobased Product, this detergent reflects Seventh Generation’s commitment to thoughtfully chosen ingredients that consider both people and the planet. This 8X ultra-concentrated laundry detergent provides a reliable clean in a smaller, more concentrated bottle.
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Frequently Asked Questions
Will the compact 23.1 fl oz bottle actually fit in my small apartment laundry closet?
Yes. The bottle is 70% lighter and made with 60% less plastic than the 90 fl oz size, and its smaller footprint is specifically designed for tight laundry nooks, under-shelf storage, and apartment-sized closets.
Does the neutral, unbranded-looking design blend into a minimalist home aesthetic?
Yes. The clean white bottle with minimal label artwork is designed to look intentional and uncluttered on a laundry shelf, supporting a less-is-more, neutral-toned home environment.
Can I use one ultra-concentrated bottle to replace multiple specialty detergents cluttering my laundry area?
Yes. A single 23.1 fl oz bottle delivers 66 medium loads, effectively replacing the need for separate baby, activewear, and household detergents and reducing the visual and physical clutter in your laundry space.
Is the EasyDose cap compatible with a minimalist, no-fuss daily routine?
Yes. One squeeze delivers a full load with no measuring cup, no guesswork, and no extra steps, which fits a minimalist preference for fewer tools and more streamlined rituals.
Does the 2-pack format help me maintain a tidier, more organized laundry shelf over time?
Yes. Buying in 2-pack or 4-pack format means you always have a backup on hand, reducing the visual disruption and decision fatigue of frequent restocking trips.
As someone trying to simplify my home, is this a smart single-product replacement for what I have?
Yes. The Free & Clear, plant-based formula works across baby, activewear, household, and bedding laundry, so one product can replace several specialized detergents and declutter your routine.
Will this detergent support a fully plant-based, fragrance-free laundry system if I also use the matching stain remover and dryer sheets?
Yes. Pairing the detergent with Seventh Generation's plant-based stain remover and dryer sheets creates a complete, intentional, fragrance-free laundry routine that aligns with both minimalist and eco-conscious values.
Does the packaging look refined enough to leave out on an open shelf rather than hidden in a cabinet?
Yes. The clean white bottle, understated typography, and neutral color palette are intentionally designed to look at home on an open laundry shelf, countertop, or styled utility area.
How does this compare to bulky traditional 100 fl oz detergent jugs that take up half my closet?
The 23.1 fl oz ultra-concentrated bottle is 70% lighter and uses 60% less plastic, dramatically reducing the storage footprint while still delivering 66 loads — equivalent to many larger jugs.
Is this comparable in cleaning power to the big-name conventional detergents I currently use?
Yes. The plant-derived triple enzyme blend is engineered to lift everyday stains and messes effectively, so you can downsize to a minimalist bottle without sacrificing wash performance.
I'm hesitant to switch from a familiar brand — will my laundry still feel as clean?
Yes. Your clothes will come out clean, fresh, and residue-free. The absence of fragrance may feel different at first, but most minimalist-minded users come to prefer the neutral, scent-free result.
Is a 60% less-plastic bottle still sturdy enough for daily use in a small space?
Yes. The bottle is engineered to remain durable and functional despite using less plastic, with a stable base and reliable EasyDose dispensing system that holds up to regular household use.
What if I run out faster than I expected in my small household?
The Pack of 2 and Pack of 4 formats are designed for exactly this situation, giving you a longer supply with fewer reorders — another minimalist benefit of consolidating into a single brand.
Does buying concentrated detergent actually support a less-waste lifestyle?
Yes. 8X ultra-concentration means less water shipped per load, 60% less plastic per bottle, and 70% less weight to transport, all of which reduce packaging waste over time.
How do I use the EasyDose auto-dosing cap to wash a full load?
Flip the cap open, squeeze the bottle firmly once to dispense a full pre-measured load of detergent into the cap, then pour the detergent into the washer drum or dispenser drawer, and close the cap. No measuring is required.
How much detergent should I use for a small, medium, or large load?
The EasyDose cap is calibrated to deliver the right amount for a full medium load with a single squeeze. For smaller loads, use slightly less by gently releasing pressure mid-squeeze, and for large or heavily soiled loads, add a second partial squeeze as needed.
Can I use this detergent for pre-treating stains before washing?
Yes. Apply a small amount of the liquid directly to the stain, gently rub it in, and let it sit for a few minutes before washing as usual. The plant-derived triple enzyme blend helps lift food, dirt, and everyday messes during this pre-treatment.
Is this detergent safe to use in high-efficiency (HE) washing machines?
Yes. The 8X ultra-concentrated, low-sudsing formula is designed for both standard and high-efficiency washers and will not cause excess suds in HE machines.
Can I use this detergent in cold water washes?
Yes. The formula is engineered to perform effectively in cold water, helping you save energy while still lifting everyday soils and stains.
What comes in the box when I order the 2-pack, and is anything sold separately?
The 2-pack includes two 23.1 fl oz Seventh Generation Free & Clear EasyDose laundry detergent bottles, totaling 66 loads per bottle. The product is ready to use out of the box with no additional accessories required.
Is this product safe for households with septic systems?
Yes. The plant-based, biobased formula is compatible with septic systems when used as directed, and the EPA Safer Choice certification confirms the ingredients are reviewed for environmental safety.
What should I do if the detergent accidentally contacts my eyes or is ingested?
As with any household cleaning product, rinse eyes thoroughly with water for several minutes if contact occurs, and seek medical attention if irritation persists. If ingested, drink a glass of water and contact a poison control center or physician for guidance.
What is the difference between a concentrated liquid detergent and laundry detergent pods?
Concentrated liquid detergents like this one allow you to adjust the dose for load size and pre-treat stains directly, while pods offer pre-measured convenience but limit flexibility, are typically more expensive per load, and often contain additional solubilizing agents to keep the pod stable.
