Seventh Generation Sensitive Skin Laundry Soap – Pediatrician-Friendly Choice for Newborn Outfits and Family Laundry Day, 23.1 fl oz
Seventh Generation Sensitive Skin Laundry Soap – Pediatrician-Friendly Choice for Newborn Outfits and Family Laundry Day, 23.1 fl oz
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Why you'll love it
- Dermatologist-tested, 0% dyes and fragrance formula reduces skin irritation for sensitive users and babies
- EPA Safer Choice and USDA 98% Biobased certifications give confidence that ingredients are vetted and planet-friendly
- EasyDose auto-dosing cap eliminates measuring guesswork and prevents overuse, even for households juggling many loads
- 8X ultra-concentration means 66 loads per bottle in a 60% less-plastic, 70% lighter package that eases storage and carrying
- Plant-derived triple enzyme blend lifts everyday stains and messes while staying gentle on fabric integrity over many washes
- Leaping Bunny and B Corp credentials align purchases with cruelty-free and ethical brand values
Perfect for
- Daily wash of baby clothes, cloth diapers, and toddler garments that touch sensitive skin
- Allergy-season laundry when skin sensitivity peaks and fragrance-free washing is essential
- Frequent washing of sweaty activewear and performance fabrics between workouts
- Routine household laundry in small apartments where a lighter, compact bottle is easier to carry and store
- Building a fully plant-based, fragrance-free laundry routine when paired with matching Seventh Generation stain remover and dryer sheets
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Small changes in product size & weight lead to lower carbon emissions.
We created Compact by Design to identify products that, while they may not always look very different, have a more efficient design. With the removal of excess air and water, products require less packaging and become more efficient to ship. At scale, these small differences in product size and weight lead to significant carbon emission reductions.
Product Information
Ultra-Concentrated with 66 Medium Loads Per Bottle: Designed with less added water, this concentrated liquid laundry detergent gives you more washes in a smaller packaging, helping reduce waste and making storage simpler. EasyDose auto-dosing cap delivers the right amount every time, 1 squeeze = 1 load
Made for Sensitive Skin, 0% Dyes & Fragrances: Dermatologist tested and made without fragrances, dyes, masking agents, or optical brighteners, this sensitive skin laundry detergent offers a gentler option for households avoiding unnecessary additives. Great alternative to harsh chemical or fragrance-heavy detergents
Gentle On Fabrics: Features a plant-derived triple enzyme blend that helps handle everyday laundry messes and targets stains while staying gentle on fabrics. Our free and clear laundry detergent helps maintain fabric integrity over multiple washes, even on baby clothes and cloth diapers
Thoughtfully Formulated: EPA Safer Choice Certified USDA 98% Biobased Product. Seventh Generation laundry detergent helps care for clothes with ingredients chosen with people and the planet in mind. EasyDose bottle uses 60% less plastic, 50% less water, and is 70% lighter than our 90 fl oz bottle, for a more efficient laundry routine
Build Your Ideal Laundry Routine: This detergent pairs naturally with Seventh Generation Free & Clear Laundry Stain Remover Spray and Free & Clear Fabric Softener Sheets. Together, they create a flexible, plant-powered laundry routine that adapts to your needs, all with ingredients you can feel good about
Discover Seventh Generation: As a founding B Corp member, our mission is to build a more sustainable, equitable world for everyone, including animals. Our products are Leaping Bunny Certified, not tested on animals and contain no animal ingredients
Seventh Generation Ultra Concentrated Free & Clear Laundry Detergent Seventh Generation 8X Ultra-Concentrated Laundry Detergent brings care and convenience to daily laundry. This powerful formula gives more washes with less added water, tackling more loads while helping reduce the overall amount of packaging your home uses. EasyDose Auto-Dosing cap does the right amount each time. 1 squeeze = 1 load. Uses 60% less plastic, 50% less water, and is 70% lighter than our 90 fl oz bottle, making it easier to carry, pour, and store in laundry rooms, apartment washers, or laundry facilities. Dermatologist tested and formulated without fragrances, dyes, masking agents, and optical brighteners, offering a gentle approach for anyone avoiding unnecessary additives in their laundry routine. Designed for those with sensitive skin, fitness enthusiasts washing performance gear, and families seeking safer cleaning solutions. Essential year-round, especially during allergy season when skin sensitivity peaks, or summer when activewear needs frequent washing. Pair with our fabric softener and dryer sheets. EPA Safer Choice Approved and a USDA Approved 98% Biobased Product, this detergent reflects Seventh Generation’s commitment to thoughtfully chosen ingredients that consider both people and the planet. This 8X ultra-concentrated laundry detergent provides a reliable clean in a smaller, more concentrated bottle.
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Frequently Asked Questions
Is this detergent safe enough for washing my newborn's clothing and cloth diapers from day one?
Yes. The 0% dyes, fragrance, and masking agent formula is dermatologist-tested and designed for the most sensitive users, including infants, making it appropriate for newborn onesies, sleepers, burp cloths, and cloth diapers.
Will the formula leave any residue on baby clothes that could irritate my child's skin?
No. The Free & Clear formula is built to rinse clean without optical brighteners or fragrance residues, which is critical for clothing and bedding that stays in constant contact with a baby's delicate skin.
Can my older toddler's playroom and stuffed animal laundry be washed in this too?
Yes. The same gentle, plant-based formula works well on stuffed animals, play cloths, dress-up fabrics, and everyday toddler garments, giving you one safe detergent for the whole family's wash.
Does the EasyDose cap help prevent me from over-pouring when I'm juggling many kid-related loads?
Yes. A single squeeze dispenses the correct amount, which is especially helpful for busy parents running back-to-back baby, cloth diaper, and family loads without the time or attention to measure manually.
Is this product recommended by pediatricians or pediatric dermatologists for sensitive baby skin?
Seventh Generation Free & Clear is dermatologist-tested and widely recommended by pediatricians and pediatric dermatologists for households caring for infants and children with sensitive or eczema-prone skin.
As a new parent, can I use this for everything — baby clothes, my own clothes, and shared family laundry?
Yes. That's one of its main advantages. You can use a single, gentle, plant-based detergent for the entire household's laundry, simplifying your routine while keeping baby-safe ingredients across every load.
Will this detergent help reduce my child's eczema or skin rash flare-ups from clothing?
Many parents see improvement after switching to a Free & Clear formula, because the absence of dyes, fragrance, and optical brighteners removes common triggers that contribute to eczema and contact dermatitis in young children.
Is this product free of the harsh chemicals I should avoid in a nursery environment?
Yes. The formula is EPA Safer Choice Certified, USDA 98% Biobased, and contains no dyes, fragrances, or masking agents, aligning with the stricter ingredient standards most parents want in a nursery.
Can I use this in HE washing machines on a baby laundry cycle without excess suds?
Yes. The 8X ultra-concentrated, low-sudsing formula is designed to work in both standard and high-efficiency washers, including the gentle cycles typically used for baby clothing and cloth diapers.
How does this compare to specialty baby detergent brands that cost more per load?
Seventh Generation Free & Clear delivers comparable baby-safe, fragrance-free performance with the added value of EPA Safer Choice, USDA Biobased, and B Corp certifications, often at a lower cost per load than premium baby-only brands.
Is this better for my child than the family-sized scented detergent I currently use?
For most families with infants, toddlers, or sensitive children, yes. Scented detergents commonly include fragrance compounds that can irritate young skin, while this Free & Clear formula removes that exposure entirely.
How does a plant-based detergent compare to traditional detergents for baby clothes specifically?
Plant-based detergents like Seventh Generation Free & Clear use a triple enzyme system and renewable ingredients to clean, while omitting dyes, fragrance, and optical brighteners — the additives most often linked to baby skin irritation.
I'm worried the bottle will be hard to handle with one hand while holding a baby — is it manageable?
Yes. The 23.1 fl oz bottle is 70% lighter than the 90 fl oz version, and the EasyDose cap means you never need to measure or pour precisely, so it works well for one-handed operation during busy parenting moments.
What if my child has extremely sensitive skin — will this still be gentle enough?
Yes. The 0% dyes, fragrance, masking agents, and optical brighteners formula is one of the most stripped-down options available, and is frequently chosen by families dealing with pediatric eczema, allergies, and contact dermatitis.
Is the formula safe if my child occasionally chews on a sleeve or blanket that was just washed?
The Free & Clear formula is EPA Safer Choice Certified and made with 98% USDA Biobased plant-derived ingredients, and the detergent is designed to rinse out in the wash cycle, so residue on fabrics is minimal.
How do I use the EasyDose auto-dosing cap to wash a full load?
Flip the cap open, squeeze the bottle firmly once to dispense a full pre-measured load of detergent into the cap, then pour the detergent into the washer drum or dispenser drawer, and close the cap. No measuring is required.
How much detergent should I use for a small, medium, or large load?
The EasyDose cap is calibrated to deliver the right amount for a full medium load with a single squeeze. For smaller loads, use slightly less by gently releasing pressure mid-squeeze, and for large or heavily soiled loads, add a second partial squeeze as needed.
Can I use this detergent for pre-treating stains before washing?
Yes. Apply a small amount of the liquid directly to the stain, gently rub it in, and let it sit for a few minutes before washing as usual. The plant-derived triple enzyme blend helps lift food, dirt, and everyday messes during this pre-treatment.
Is this detergent safe to use in high-efficiency (HE) washing machines?
Yes. The 8X ultra-concentrated, low-sudsing formula is designed for both standard and high-efficiency washers and will not cause excess suds in HE machines.
Can I use this detergent in cold water washes?
Yes. The formula is engineered to perform effectively in cold water, helping you save energy while still lifting everyday soils and stains.
What comes in the box when I order the 2-pack, and is anything sold separately?
The 2-pack includes two 23.1 fl oz Seventh Generation Free & Clear EasyDose laundry detergent bottles, totaling 66 loads per bottle. The product is ready to use out of the box with no additional accessories required.
Is this product safe for households with septic systems?
Yes. The plant-based, biobased formula is compatible with septic systems when used as directed, and the EPA Safer Choice certification confirms the ingredients are reviewed for environmental safety.
What should I do if the detergent accidentally contacts my eyes or is ingested?
As with any household cleaning product, rinse eyes thoroughly with water for several minutes if contact occurs, and seek medical attention if irritation persists. If ingested, drink a glass of water and contact a poison control center or physician for guidance.
What is the difference between a concentrated liquid detergent and laundry detergent pods?
Concentrated liquid detergents like this one allow you to adjust the dose for load size and pre-treat stains directly, while pods offer pre-measured convenience but limit flexibility, are typically more expensive per load, and often contain additional solubilizing agents to keep the pod stable.
