Seventh Generation Laundry Detergent Free & Clear – Sensitive Skin Self-Care for Bedtime Linens and Loungewear
Seventh Generation Laundry Detergent Free & Clear – Sensitive Skin Self-Care for Bedtime Linens and Loungewear
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Why you'll love it
- Safer Choice EPA certification gives peace of mind for kids' clothes and sensitive skin
- Easy Dose auto-dosing removes guesswork and prevents detergent waste
- Compact 23oz bottle with 66 loads reduces plastic, water, and storage footprint by 60%+, 50%+, 75%
- B Corp brand alignment lets buyers vote with their dollars for environmental responsibility
- Multiple scent profiles (Free & Clear, Rose, Tropical Grove, Citrus, Fresh Lavender, Clean Scent) match varied household preferences
- 6 enzymes and surfactants deliver a powerful clean without unnecessary additives
Perfect for
- Everyday family laundry loads with minimal plastic waste
- Tackling stubborn stains on kids' clothes and sports uniforms
- Washing bedding and towels for sensitive or allergy-prone skin using Free & Clear variants
- Refilling and storing laundry supplies in tight urban apartment spaces
- Bulk weekly laundry for large households using 90oz or 135oz Fresh Lavender or Citrus variants
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Small changes in product size & weight lead to lower carbon emissions.
We created Compact by Design to identify products that, while they may not always look very different, have a more efficient design. With the removal of excess air and water, products require less packaging and become more efficient to ship. At scale, these small differences in product size and weight lead to significant carbon emission reductions.
Product Information
Our Seventh Generation Easy dose auto-dosing technology measures the right detergent amount-every time. Just flip the bottle, give a firm squeeze, and you're done. One squeeze is all you need
6x cleaning agent: a powerful clean that fights even the most stubborn stains with 6 powerful enzymes and surfactants
Ultra-concentrated, ultra-convenient laundry detergent: 66 loads in a compact 23oz bottle that's easy to store, and easy to feel good about
Small dose, big clean: 60 percent less plastic, 50 percent less water, and 75 percent lighter than our 100 fl oz bottle
Safer Choice EPA Certified
Life is complicated. Laundry shouldn't be. With Seventh Generation new easy dose Ultra concentrated laundry detergent, you get the right amount of liquid-every time. Just flip the bottle, give a firm squeeze, and you're done. One squeeze is all you need! Our compact 23oz bottle gives you the same 66-load convenience you expect, but uses 60 percent less plastic, 50 percent less water, and is 75 percent lighter than our 100oz bottle. With no unnecessary ingredients, easy dose power plus has 6 powerful enzymes and surfactants for a powerful clean that fights even the most stubborn stains. A safer Choice EPA certified product, it's also a great choice for your busy family. Easy to use, easy to store, and easy to love-our Ultra concentrated laundry detergent is about to change the way you think about clean. At Seventh Generation, we do business differently. We believe our products are healthy solutions for use within your home-and for the community and environment outside of it. We are always evaluating how to reduce their environmental impact, increase performance and safety, and create a more sustainable supply chain. We believe it is our responsibility to set a course for a more mindful way of doing business, where companies act as partners with other stakeholders to create a brighter future For the whole planet. Seventh Generation is proud to be a Certified B Corporation. B Corps are Certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation products, you're joining us in nurturing the health of the next seven generations.
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Frequently Asked Questions
Will the Free & Clear formula leave a calming neutral scent on my sheets without irritating my skin?
Yes. The Free & Clear variant is designed for sensitive and eczema-prone skin and is EPA Safer Choice certified with no added fragrance, so your bedding and sleepwear come out clean and soft without perfumes that can disrupt a wind-down routine.
Can the Fresh Lavender scent actually support a bedtime ritual, or is it just marketing?
Fresh Lavender offers a light, naturally-inspired lavender aroma that pairs with a wind-down laundry routine. Many customers layer it with pillow sprays and bath rituals to create a calming, sleep-friendly bedroom atmosphere.
Does washing my towels in this detergent help with my bath-time self-care routine?
Yes. Towels washed in Seventh Generation come out fresh, soft, and free of heavy synthetic fragrance, which makes post-shower wrapping and spa-style bathing feel more intentional and skin-friendly.
Is this detergent gentle enough for daily wear on eczema-prone or reactive skin?
Yes. The Free & Clear option is dermatologist-friendly and formulated without dyes or fragrances, making it suitable for daily wear on adult and family-member skin that reacts to common detergent additives.
Will the 66 loads per bottle help me maintain a low-waste wellness lifestyle?
Yes. One compact 23oz bottle replaces a bulky traditional jug, helping you reduce plastic, water, and storage footprint by 60%+, 50%+, and 75% respectively, which aligns with a mindful, low-impact home routine.
I'm building a non-toxic bedroom sanctuary — is this a good everyday linen wash?
Yes. The Free & Clear and lightly-scented options like Fresh Lavender are popular with shoppers building a non-toxic, allergy-aware bedroom, and they work well on sheets, pillowcases, duvet covers, and sleepwear.
Can I use this on silk pillowcases and other delicate wellness accessories?
Yes. The ultra-concentrated formula is gentle on delicates including silk pillowcases, loungewear, and weighted-blanket covers when used on a delicate or cold cycle.
Does the Tropical Grove scent feel too strong for a meditation or yoga space?
Tropical Grove is light and not overpowering. Most customers find it fades into a soft background note on towels and yoga mat covers, suitable for a calm practice environment.
How does the Easy Dose auto-dosing support a calming, screen-free laundry ritual?
The Easy Dose squeeze bottle delivers a pre-measured amount in one squeeze, so you do not have to think, count, or pour. That removes a small daily stressor and lets the task feel more meditative and hands-off.
Is this a thoughtful self-care gift for someone into clean living?
Yes. It is a popular wellness-household pick for clean-living friends, new parents prioritizing non-toxic homes, and anyone who treats laundry as part of their wellbeing routine rather than a chore.
How does this compare to a luxury detergent marketed for sensitive skin?
Seventh Generation Free & Clear delivers comparable sensitive-skin performance at a more accessible price, with the added benefit of EPA Safer Choice certification, B Corp credentials, and a 66-load compact bottle that reduces packaging waste.
What if I'm used to heavily-fragranced detergents — will Free & Clear feel too plain?
Free & Clear is intentionally unscented. If you want a light wellness-friendly aroma, we suggest starting with Fresh Lavender or Rose, which are both gentle and not overpowering.
I'm worried this is just a green-washed wellness product — is the certification legit?
The Safer Choice EPA certification is a third-party verified program run by the U.S. Environmental Protection Agency, and Seventh Generation is also a Certified B Corporation, so the wellness and sustainability claims are independently validated.
Can essential oils be added to boost the calming scent without ruining the formula?
We do not recommend adding essential oils directly to the bottle, as it can compromise the formula and the EPA Safer Choice formulation. Instead, try the Fresh Lavender or Rose variant for a built-in light aroma.
Will the scent linger on stored linens in my closet for weeks?
The Fresh Lavender and Rose variants leave a soft, light scent on linens that is noticeable for several days and gradually fades, which most wellness-focused customers prefer over the aggressive, long-lasting synthetic fragrance of conventional detergents.
Is this safe for someone with multiple chemical sensitivities?
Yes. Free & Clear is the most recommended option for chemical-sensitive households, as it is formulated without dyes, fragrances, or optical brighteners and is EPA Safer Choice certified.
How much detergent should I use per load with the Easy Dose bottle?
One squeeze of the Easy Dose bottle delivers the right amount for a standard load. For smaller or heavily soiled loads, follow the dosing guide on the bottle label. The auto-dosing is designed to remove guesswork and prevent overuse.
Can I use Seventh Generation laundry detergent in high-efficiency (HE) machines?
Yes. The ultra-concentrated, low-suds formula is fully compatible with HE front-load and top-load machines as well as standard machines. Always dose according to the bottle instructions.
Does it work in cold water?
Yes. The 6-enzyme and surfactant formula is designed to perform in cold water, which saves energy and is recommended for most everyday loads, delicates, and dark colors.
Is it safe for use with septic systems?
Yes. The EPA Safer Choice certification includes evaluation of biodegradability and wastewater impact, and the formula is compatible with household septic systems when used as directed.
Can I use this detergent on delicates, silk, and wool?
Yes. The Free & Clear formula is gentle on delicates including silk, wool, and performance fabrics. Use a delicate or cold cycle and avoid combining with chlorine bleach.
What comes in the box when I order this product?
Each order includes one bottle of Seventh Generation Laundry Detergent in the size and scent you selected. Nothing else is required to start using it — just open, squeeze into the dispenser, and start a load.
Is this detergent safe for households with pets?
Yes. The Free & Clear variant is fragrance-free and dye-free and is widely used for pet bedding, blankets, and towels. As with all detergents, store the bottle out of reach of pets and follow the label directions.
Does it contain any ingredients I should be concerned about?
The Free & Clear option contains no fragrances, dyes, or optical brighteners, and the full line is EPA Safer Choice certified. Full ingredient disclosures are available on the product label and the brand's SmartLabel page.
What is the difference between laundry detergent and laundry pods?
Laundry detergent is a liquid concentrate that you dose yourself, which gives you control over the amount used. Pods are pre-measured single doses in a dissolvable film. Liquid detergent typically produces less plastic waste, offers more dosing flexibility, and has a lower cost per load, while pods offer convenience.
