Seventh Generation Laundry Detergent Free & Clear – Non-Toxic Baby Laundry for Nursery Clothes and Cloth Diapers
Seventh Generation Laundry Detergent Free & Clear – Non-Toxic Baby Laundry for Nursery Clothes and Cloth Diapers
Couldn't load pickup availability
Why you'll love it
- Safer Choice EPA certification gives peace of mind for kids' clothes and sensitive skin
- Easy Dose auto-dosing removes guesswork and prevents detergent waste
- Compact 23oz bottle with 66 loads reduces plastic, water, and storage footprint by 60%+, 50%+, 75%
- B Corp brand alignment lets buyers vote with their dollars for environmental responsibility
- Multiple scent profiles (Free & Clear, Rose, Tropical Grove, Citrus, Fresh Lavender, Clean Scent) match varied household preferences
- 6 enzymes and surfactants deliver a powerful clean without unnecessary additives
Perfect for
- Everyday family laundry loads with minimal plastic waste
- Tackling stubborn stains on kids' clothes and sports uniforms
- Washing bedding and towels for sensitive or allergy-prone skin using Free & Clear variants
- Refilling and storing laundry supplies in tight urban apartment spaces
- Bulk weekly laundry for large households using 90oz or 135oz Fresh Lavender or Citrus variants
Cleaners Collection
Visit the Store
Dish Collection
Visit the Store
Laundry Collection
Small changes in product size & weight lead to lower carbon emissions.
We created Compact by Design to identify products that, while they may not always look very different, have a more efficient design. With the removal of excess air and water, products require less packaging and become more efficient to ship. At scale, these small differences in product size and weight lead to significant carbon emission reductions.
Product Information
Our Seventh Generation Easy dose auto-dosing technology measures the right detergent amount-every time. Just flip the bottle, give a firm squeeze, and you're done. One squeeze is all you need
6x cleaning agent: a powerful clean that fights even the most stubborn stains with 6 powerful enzymes and surfactants
Ultra-concentrated, ultra-convenient laundry detergent: 66 loads in a compact 23oz bottle that's easy to store, and easy to feel good about
Small dose, big clean: 60 percent less plastic, 50 percent less water, and 75 percent lighter than our 100 fl oz bottle
Safer Choice EPA Certified
Life is complicated. Laundry shouldn't be. With Seventh Generation new easy dose Ultra concentrated laundry detergent, you get the right amount of liquid-every time. Just flip the bottle, give a firm squeeze, and you're done. One squeeze is all you need! Our compact 23oz bottle gives you the same 66-load convenience you expect, but uses 60 percent less plastic, 50 percent less water, and is 75 percent lighter than our 100oz bottle. With no unnecessary ingredients, easy dose power plus has 6 powerful enzymes and surfactants for a powerful clean that fights even the most stubborn stains. A safer Choice EPA certified product, it's also a great choice for your busy family. Easy to use, easy to store, and easy to love-our Ultra concentrated laundry detergent is about to change the way you think about clean. At Seventh Generation, we do business differently. We believe our products are healthy solutions for use within your home-and for the community and environment outside of it. We are always evaluating how to reduce their environmental impact, increase performance and safety, and create a more sustainable supply chain. We believe it is our responsibility to set a course for a more mindful way of doing business, where companies act as partners with other stakeholders to create a brighter future For the whole planet. Seventh Generation is proud to be a Certified B Corporation. B Corps are Certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation products, you're joining us in nurturing the health of the next seven generations.
Items Details
Frequently Asked Questions
Is the Free & Clear formula truly safe for my baby's clothes and cloth diapers?
Yes. Free & Clear is EPA Safer Choice certified, contains no dyes or fragrances, and is widely used by parents for infant clothing, burp cloths, and cloth diapers when they want to avoid unnecessary additives.
Will it actually get out grass stains and pureed sweet potato from toddler clothes?
Yes. The 6-enzyme and surfactant blend is formulated for tough family stains including grass, fruit, mud, formula, and baby food, so it is a strong everyday stain-fighter for toddler and preschooler wardrobes.
Is this safe for kids with eczema or very reactive skin?
Yes. The Free & Clear variant is fragrance-free and dye-free, making it a top pick for kids with eczema, allergies, and sensitive skin. Many pediatric dermatologists suggest fragrance-free detergents as a first step.
Can I use it on my child's sports uniform and shin guards without residue?
Yes. The Easy Dose auto-dosing ensures you use the right amount every time, which prevents soap residue that can irritate skin under pads, uniforms, and compression gear.
Does the 66-load bottle last through a full week of kid laundry?
For most families of 3 to 5 doing daily kid loads, a 23oz 66-load bottle covers approximately one to two weeks. Larger households often prefer the 90oz or 135oz family-size Fresh Lavender or Citrus bottles.
Is this a good detergent for a family just starting to switch to non-toxic products?
Yes. It is one of the most approachable entry points for families new to non-toxic laundry, because it is EPA Safer Choice certified, B Corp aligned, and priced comparable to mainstream brands.
Can I use it on my kid's stuffed animals and lovies?
Yes. Free & Clear is gentle enough for plush toys, lovies, and baby blankets. Use a gentle cycle and let them air-dry to preserve softness.
What if my child has very sensitive skin — should I double-rinse?
Double-rinsing is not required, but it can be helpful during flare-ups. The Free & Clear formula is low-residue by design, so a single rinse cycle is usually sufficient.
Is this a safer option than my usual mainstream kids' detergent?
Yes. Seventh Generation Free & Clear is EPA Safer Choice certified and is reviewed ingredient-by-ingredient for human and environmental safety, which is a higher third-party bar than most conventional kids' detergents meet.
How does it compare to popular plant-based baby detergent brands?
It competes well on gentleness and stain-fighting, with the added advantage of EPA Safer Choice certification, B Corp status, and a 66-load ultra-concentrate that reduces plastic waste per wash by over 60%.
Is the scent option safe for a baby nursery, or should I stick to Free & Clear?
For items that go directly on a baby's skin or into a nursery, Free & Clear is the recommended choice. Lightly scented options like Fresh Lavender are fine for the rest of the family's laundry.
I'm worried about the environmental impact of constantly washing kid clothes — does this actually help?
Yes. The 23oz bottle uses 60% less plastic, 50% less water, and is 75% lighter than the brand's 100oz predecessor, so every kid-laden laundry day has a smaller footprint.
Will my child react to the enzymes in the formula?
Enzymes in laundry detergent are generally well-tolerated even on sensitive skin, but if your child has a known enzyme sensitivity, we recommend Free & Clear and a consultation with your pediatrician.
Is the packaging child-safe? My toddler gets into everything.
The bottle has a squeeze-top closure, but like all household cleaners, it should be stored out of reach of young children. The Easy Dose design does help prevent large accidental pours.
Does it work in cold water, since I'm trying to save energy on kid laundry?
Yes. The ultra-concentrated formula is designed to perform in cold water, which is recommended for most kid and baby loads to preserve fabrics and save energy.
Is this a smart bulk buy for our growing family?
Yes. The 90oz and 135oz Fresh Lavender and Citrus variants are popular family-size picks for households doing 8+ loads per week, with a lower cost per load and less frequent bottle replacement.
How much detergent should I use per load with the Easy Dose bottle?
One squeeze of the Easy Dose bottle delivers the right amount for a standard load. For smaller or heavily soiled loads, follow the dosing guide on the bottle label. The auto-dosing is designed to remove guesswork and prevent overuse.
Can I use Seventh Generation laundry detergent in high-efficiency (HE) machines?
Yes. The ultra-concentrated, low-suds formula is fully compatible with HE front-load and top-load machines as well as standard machines. Always dose according to the bottle instructions.
Does it work in cold water?
Yes. The 6-enzyme and surfactant formula is designed to perform in cold water, which saves energy and is recommended for most everyday loads, delicates, and dark colors.
Is it safe for use with septic systems?
Yes. The EPA Safer Choice certification includes evaluation of biodegradability and wastewater impact, and the formula is compatible with household septic systems when used as directed.
Can I use this detergent on delicates, silk, and wool?
Yes. The Free & Clear formula is gentle on delicates including silk, wool, and performance fabrics. Use a delicate or cold cycle and avoid combining with chlorine bleach.
What comes in the box when I order this product?
Each order includes one bottle of Seventh Generation Laundry Detergent in the size and scent you selected. Nothing else is required to start using it — just open, squeeze into the dispenser, and start a load.
Is this detergent safe for households with pets?
Yes. The Free & Clear variant is fragrance-free and dye-free and is widely used for pet bedding, blankets, and towels. As with all detergents, store the bottle out of reach of pets and follow the label directions.
Does it contain any ingredients I should be concerned about?
The Free & Clear option contains no fragrances, dyes, or optical brighteners, and the full line is EPA Safer Choice certified. Full ingredient disclosures are available on the product label and the brand's SmartLabel page.
What is the difference between laundry detergent and laundry pods?
Laundry detergent is a liquid concentrate that you dose yourself, which gives you control over the amount used. Pods are pre-measured single doses in a dissolvable film. Liquid detergent typically produces less plastic waste, offers more dosing flexibility, and has a lower cost per load, while pods offer convenience.
