Seventh Generation EasyDose Laundry Detergent – Compact 23 oz Bottle for Clutter-Free Laundry Closet Storage, 66 Loads
Seventh Generation EasyDose Laundry Detergent – Compact 23 oz Bottle for Clutter-Free Laundry Closet Storage, 66 Loads
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Why you'll love it
- Auto-dosing EasyDose bottle eliminates guesswork and prevents detergent waste
- 0% dyes, synthetic fragrances, and artificial brighteners make it safer for sensitive skin and babies
- Compact 23oz bottle uses 60% less plastic and 50% less water than the standard 100oz jug
- Real essential oil and botanical scents provide a natural aromatherapy touch in linens
- Ultra-concentrated formula delivers 66 loads from a small, lightweight bottle ideal for carrying
- Certified B Corporation status aligns with values-driven shoppers' ethical purchasing decisions
Perfect for
- Daily family laundry loads with tough stain removal via advanced-enzyme formula
- Washing baby clothes and items for family members with fragrance or dye sensitivities
- Refreshing bed sheets and towels with a natural lavender, mango, rose, or unscented aroma
- Reducing single-use plastic and shipping weight in household cleaning routines
- Stocking a small laundry area with a high-yield 66-load bottle that saves shelf space
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Small changes in product size & weight lead to lower carbon emissions.
We created Compact by Design to identify products that, while they may not always look very different, have a more efficient design. With the removal of excess air and water, products require less packaging and become more efficient to ship. At scale, these small differences in product size and weight lead to significant carbon emission reductions.
Product Information
Our Seventh Generation EasyDose Auto-Dosing Technology measures the right detergent amount—every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need!
Ultra concentrated, ultra-convenient liquid laundry detergent : 66 loads in a compact 23oz bottle that’s easy to store, and easy to feel good about
Small dose, big clean: 60% less plastic, 50% less water, and 75% lighter than our laundry detergent liquid 100 fl oz bottle
Our liquid laundry detergent advanced-enzyme formula fights even the most stubborn stains
Concentrated laundry detergent made with 0% dyes, synthetic fragrances, or artificial brighteners
Refreshing lavender scent made from real ingredients: 100% essential oils & botanical ingredients in our washing detergent
"Life is complicated. Laundry shouldn’t be. With Seventh Generation’s new EasyDose Ultra Concentrated Liquid Laundry Detergent you get the right amount of liquid—every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need! Our compact 23oz bottle gives you the same 66-load convenience you expect, but uses 60% less plastic, 50% less water, and is 75% lighter than our 100oz bottle. With a refreshing lavender scent made with 100% essential oils and botanical ingredients, and an advanced-enzyme formula that fights tough stains, it’s a great choice for your busy family. Easy to use, easy to store, and easy to love—our Ultra Concentrated Laundry Detergent is about to change the way you think about clean. Try with our Seventh Generation Dryer Sheets or our Liquid Fabric Softener - both available in Fresh Lavender scent! At Seventh Generation, we do business differently. We believe our products are healthy solutions for use within your home–and for the community and environment outside it. We are always evaluating how to reduce their environmental impact, increase performance and safety, and create a more sustainable supply chain. It is our responsibility to set a course for a more mindful way of doing business, where companies act as partners with other stakeholders to create a brighter future for the whole planet. Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation laundry soap washing detergent and both liquid and fabric softener sheets products, you’re joining us in nurturing the health of the next seven generations."
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Frequently Asked Questions
Does the compact 23 oz bottle actually fit in a small laundry closet or under-shelf space?
Yes. The 23 oz EasyDose bottle is engineered to be slim and short enough for tight laundry closets, narrow under-shelf areas, and the space between a washer and dryer where standard 100 oz jugs do not fit.
Will the auto-dosing design help me avoid extra measuring cups cluttering my laundry area?
Yes. EasyDose dispenses the right amount in a single squeeze, so you do not need a separate measuring cup, scoop, or pour spout, helping keep the laundry area visually clean and uncluttered.
Is the packaging design neutral enough for a minimalist aesthetic?
The bottle has a clean, simple silhouette in muted tones that blends well with neutral, monochrome, or Scandinavian-style laundry spaces rather than adding visual noise.
How much shelf space will I save by switching from a 100 oz jug to this 23 oz bottle?
The 23 oz bottle takes up roughly a quarter of the footprint of a 100 oz jug, freeing up significant shelf or counter space in a studio, dorm, or small condo laundry nook.
Does one 23 oz bottle really last as long as a much larger detergent jug?
Yes. The ultra-concentrated formula yields 66 loads per 23 oz bottle, which can outlast many standard-size detergents and reduces how often you need to replace it.
Is this a good detergent for a renter who cannot modify the laundry area?
Yes. The small footprint and lightweight bottle are ideal for renters working with a fixed closet, stackable unit, or shared laundry nook where space cannot be altered.
Can I use one bottle for both my regular loads and my delicates without storing two products?
Many minimalist shoppers use this single ultra-concentrated formula for everyday loads, towels, sheets, and delicates, which lets them reduce their laundry shelf to one bottle instead of several.
Will the smaller bottle feel like a step down in cleaning performance?
No. The advanced-enzyme blend is engineered for tough stain removal at low doses, so the smaller bottle delivers full-size cleaning power with far less packaging.
How does this compare to detergent strips or powder packs for a minimalist setup?
Compared to strips or pods, this liquid concentrate uses a reusable bottle instead of single-use wrappers, which some minimalists prefer because it reduces ongoing waste and the visual clutter of cardboard boxes.
Is this a better fit for a tiny home or van-life laundry setup than a standard jug?
The lightweight, compact 23 oz bottle with auto-dosing is well suited to mobile or tiny-home laundry setups, where weight, space, and spill risk all matter more than in a traditional laundry room.
How does this compare to buying in bulk from a warehouse club?
While bulk jugs offer more volume, they take up significant space, are heavier to carry, and create more plastic waste. This 23 oz bottle is designed to deliver 66 loads in a smaller, lighter, more efficient package.
Will the bottle look out of place next to other eco-design or neutral-tone home goods?
The understated bottle design is intentional and tends to blend in rather than stand out, which is helpful in open-plan apartments where the laundry area is visible from living spaces.
I am worried one small bottle will not last long enough to feel like a smart purchase.
The 66-load yield means a single 23 oz bottle typically lasts a household of two to four people several weeks, so the purchase value is comparable to larger jugs despite the compact size.
Is the bottle easy to recycle after I finish it?
The packaging is designed to use 60% less plastic than a standard 100 oz jug, and the bottle is made from recyclable plastic in most curbside programs, supporting a lower-waste minimalist home.
Does the squeeze-bottle design risk leaking or looking messy on a clean shelf?
The EasyDose squeeze technology is engineered for a controlled, drip-resistant dispense, so the bottle and shelf tend to stay clean when handled normally.
Will I still need to keep stain spray or other laundry products on hand?
Many buyers find the advanced-enzyme blend handles everyday stains, which can let them declutter specialty products and keep a more pared-down laundry shelf.
How do I use the EasyDose bottle to dispense the right amount?
Flip open the EasyDose cap, gently squeeze the bottle until the detergent reaches the marked fill line in the cap, then pour into the washer drum or dispenser drawer. One squeeze is calibrated for a standard load, and a half squeeze is typically enough for small or HE loads. Always close the cap tightly after use.
How many loads does one 23 oz bottle of Seventh Generation EasyDose detergent yield?
The 23 oz ultra-concentrated formula is designed to deliver approximately 66 loads per bottle when used as directed, depending on load size, soil level, and water conditions.
Is this detergent safe to use in high-efficiency (HE) washing machines?
Yes. The Seventh Generation EasyDose ultra-concentrated formula is compatible with both standard and high-efficiency front-load and top-load washers, and the low-sudsing liquid is designed to perform well in HE cycles.
Does this detergent work in cold water as well as warm water?
Yes. The advanced-enzyme blend is engineered to activate in cold water, so you can effectively wash in cold cycles to save energy while still removing everyday stains and soils.
Can I use this detergent on delicate fabrics like silk or wool?
The formula is gentle enough for many everyday delicates, but for items labeled dry-clean only, or for specialty fabrics like silk and wool, you should follow the garment's care label or use a dedicated delicate wash.
What is included when I order this product?
Your order includes one 23 oz Seventh Generation EasyDose ultra-concentrated laundry detergent bottle in your selected scent (lavender, mango, rose, or unscented), with the EasyDose squeeze cap pre-attached. No additional accessories are required, and the bottle is ready to use straight out of the package.
Is this detergent safe to use around pets?
When used as directed and fully rinsed, the plant-based formula is generally considered safe for households with pets. As with any cleaning product, store the bottle out of reach of pets, keep them away from the washer during cycles, and avoid letting them ingest detergent directly.
Will the scent from this detergent irritate people with fragrance allergies?
The scented variants are made with 100% essential oils and botanicals rather than synthetic fragrance, but for anyone with known fragrance allergies or sensitivities, the unscented version is the best choice.
What is the difference between a laundry detergent and a laundry soap or detergent pod?
Laundry detergent is a concentrated liquid cleaning formula designed to lift soils and stains from fabric, while laundry soap is typically a traditional saponified product, and detergent pods are pre-measured single doses wrapped in a water-soluble film. This product is a liquid ultra-concentrated detergent, which offers dosing flexibility, less plastic packaging, and easy storage compared to pods or bars.
