Nexxus Blonde Assure Purple Shampoo – Calming Hair Ritual for Color-Treated Blonde Hair
Nexxus Blonde Assure Purple Shampoo – Calming Hair Ritual for Color-Treated Blonde Hair
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Why you'll love it
- delivers visible toning results after just one use, reducing urgency for salon visits
- protein-based formula (Keratin + Elastin + Quinoa) repairs damage while toning, unlike basic purple shampoos
- color vibrancy clinically proven to last up to 40 washes, offering long-term value
- lightweight formula that adds suppleness and shine without weighing hair down
- Pack of 2 variant offers cost savings and convenience for committed regular users
- salon-trusted brand with science-backed PROTEINFUSION blend provides confidence in results
Perfect for
- neutralizing brassy or yellow tones on blonde, platinum, or silver hair between salon visits
- weekly toning treatment (1-2x per week) to maintain cooler, brighter blonde shade
- repairing and strengthening color-damaged or bleached hair with protein infusion
- building a full blonde color-care regimen paired with Blonde Assure Conditioner
- bulk purchasing (Pack of 2) to reduce reorder frequency for regular users
Product Information
PURPLE SHAMPOO TO BALANCE BRASSY TONES: Nexxus Blonde Assure Purple Shampoo for blonde, silver, or platinum hair helps neutralize brassy tones and provide long-lasting color care & color vibrancy
BRIGHTEN YOUR BLONDE HAIR: This hair shampoo for blonde and platinum hair develops cooler, brighter, smoother blonde after just one use. This color toning purple shampoo will leave hair shiny
SALON-CRAFTED COLOR CARE HAIR CARE: Nexxus Purple Shampoo for blonde hair helps replenish & repair hair, leaving it revitalized without weighing it down, giving it flexibility and suppleness
POWERFUL PROTEIN INFUSION: Visibly heal signs of hair damage. Nexxus H4 Complex restores the four signs of hair health: strength, elasticity, shine and moisture. Bring the salon experience home
COLOR CARE SHAMPOO: Born in salons and perfected by science, this color safe shampoo is crafted with exclusive protein mixes and this shampoo for colored hair has proven results
NEXXUS HAIR COLOR CARE PRODUCTS: Custom crafted for bleached, platinum, or silver hair, Nexxus Blonde Assure Treatment Shampoo can be used as a system with Nexxus Color Assure Conditioner
As a leader in salon quality products, Nexxus has progressed one of its top-selling collections, Color Assure, to incorporate learnings from science and nature, and introduce new products - with a new look - to help extend color vibrancy for longer. After using Proteomics studies to examine hair damage at the molecular level, Nexxus scientists found that the main cause of color loss and dullness happens the moment hair is colored. Our scientists have developed a one-of-a-kind PROTEINFUSION blend infused with Elastin Protein and Quinoa along with other ingredients to create Color Assure formulas that result in long-lasting color vibrancy for up to 40 washes. Along with an updated look, Nexxus is expanding the Color Assure range to include new formats that create an optimal regimen for color care, making it easier for people to help keep their color looking vibrant for longer. The range will include: a shampoo, conditioner, cleansing conditioner, purple shampoo for blonde and silver shades and a deep treatment masque. Nexxus Blonde Assure Purple Shampoo, Color Care Shampoo, For Blonde Hair Keratin Protein is our premiere purple shampoo for all our blonde hair needs. At Nexxus, we know that hair is made of around 90% proteins, which is why we use advanced scientific methods to identify the protein needs of each hair type. We create customized formulas, with proteins, to bring your hair back to life. Nexxus Blonde Assure Purple Shampoo, with our exclusive PROTEINFUSION blend with Keratin Protein and Violet Pigment, tones down brassiness on blonde or silver hair. Usage: Use 1-2 times a week to help neutralize brassy tone. Leave in for 1-5 minutes each time. Follow with Blonde Assure Conditioner
Items Details
Features & Specs
Item Form: Cream
Hair Type: Color Treated
Scent Name: Citrus
Other Special Features of the Product: PURPLE SHAMPOO
Product Benefits: Color Protection, Moisturizing, Shining, Cleansing
Suitable Hair Color: Silver
Frequently Asked Questions
Will this shampoo help me establish a relaxing weekly hair care ritual?
Yes. The 1–5 minute leave-in format is designed for flexible toning intensity, letting you customize your weekly self-care routine. Whether you use it for a quick 1-minute tone or a deeper 5-minute treatment, it becomes a mindful moment in your shower ritual that fits your lifestyle.
Does the PROTEINFUSION blend make my hair feel healthier after each wash?
Absolutely. The exclusive PROTEINFUSION blend combines Keratin Protein, Elastin Protein, and Quinoa to repair damage while toning. With each use, your hair feels noticeably more supple, elastic, and resilient—supporting a feeling of wellness and care.
What's the benefit of the Nexxus H4 Complex in my weekly toning routine?
The Nexxus H4 Complex targets four signs of hair health: strength, elasticity, shine, and moisture. This means your toning treatment doesn't just neutralize brassy tones—it simultaneously restores your hair's vitality, which creates a more holistic wellness experience for your blonde.
Can this shampoo help reduce my anxiety about brassy hair between salon visits?
Yes. Visible toning results appear after just one use, which helps extend the time between professional appointments and reduces the stress of unexpected brass. This peace of mind is part of the wellness benefit—you have control over your color whenever you need it.
How does the lightweight formula support a calming shower experience?
Unlike heavy conditioners or masks, the lightweight formula won't weigh your hair down or leave residue. It rinses cleanly and leaves your hair feeling refreshed, adding suppleness and shine without the discomfort—perfect for a stress-free self-care moment.
How do I use Nexxus Blonde Assure Purple Shampoo to neutralize brassy tones?
Wet your blonde hair and apply the shampoo. Leave it on for 1–5 minutes depending on how much toning you need: 1 minute for a light weekly tone, 3–5 minutes for deeper brass neutralization. The longer you leave it, the more violet pigment deposits on your hair. Rinse thoroughly with cool water to seal the color and enhance shine. Use 1–2 times per week for maintenance.
How long will the toning results last after one application?
Clinical testing shows that color vibrancy lasts up to 40 washes with regular use. A single application provides visible toning that typically lasts several days to a week, depending on water quality and heat styling. For best results, use weekly or bi-weekly to maintain consistent cool blonde tones and extend the time between salon visits.
Can I use this shampoo on all blonde hair types—platinum, silver, and light blonde?
Yes. Nexxus Blonde Assure is formulated for all shades of blonde, platinum, and silver hair. The violet pigment neutralizes yellow and brassy tones across the spectrum. However, intensity may vary: very light platinum hair may tone faster, while darker blonde may need slightly longer application time. Start with 1–3 minutes and adjust based on your results.
What is the difference between this purple shampoo and my regular conditioner?
Purple shampoo like Nexxus Blonde Assure is specifically formulated with violet pigment to neutralize brassy and yellow tones—a regular conditioner does not tone color. Additionally, this product includes the exclusive PROTEINFUSION blend (Keratin, Elastin, Quinoa) to repair damage while toning, whereas regular conditioners focus only on moisture and detangling. For best results, pair Blonde Assure Shampoo with Blonde Assure Conditioner for complete blonde care.
Does this shampoo work on natural blonde hair or only color-treated hair?
While formulated primarily for color-treated blonde (highlighted, bleached, or professionally lightened hair), it can be used on natural blonde hair if you want to enhance or cool the tone. However, results will be most visible and dramatic on color-treated or lightened hair. If you have natural blonde and want to deepen or enhance tone, consult a stylist first.
Can I use this shampoo daily, or is weekly use recommended?
Weekly use (1–2 times per week) is recommended for optimal toning and hair health. Daily use may over-tone your hair or leave it feeling dry, as the violet pigment and protein formula are concentrated. For most blonde-haired individuals, weekly or bi-weekly application maintains color vibrancy without buildup or over-processing. Adjust frequency based on your hair's response.
What comes in the box with a single 8.5 oz bottle?
The single bottle of Nexxus Blonde Assure Purple Shampoo (8.5 oz) arrives ready to use. No additional setup is required—simply apply to wet hair, leave for 1–5 minutes, and rinse. For a complete blonde care routine, you may want to pair it with Nexxus Blonde Assure Conditioner (sold separately). The Pack of 2 includes two 8.5 oz bottles for extended supply.
Is Nexxus Blonde Assure safe to use on bleached or color-treated hair?
Yes. This shampoo is specifically formulated for color-treated and bleached hair. The PROTEINFUSION blend with Keratin Protein, Elastin Protein, and Quinoa is designed to repair and strengthen damage while toning. The Nexxus H4 Complex targets strength, elasticity, shine, and moisture—all critical for maintaining the health of bleached or lightened hair. It's gentler and more restorative than basic purple shampoos.
Will this shampoo fade my blonde color faster or slower than my regular shampoo?
Nexxus Blonde Assure is specifically designed to extend color vibrancy, not fade it. Clinical testing shows color lasts up to 40 washes with regular use. Regular shampoos (even sulfate-free ones) don't actively tone or protect blonde color the way purple shampoo does. By using Blonde Assure 1–2 times weekly, you actively maintain and refresh your blonde tone, slowing natural fade between salon visits.
