e.l.f. Big Mood Waterproof Mascara – Premium False-Lash Look for the Vanity Counter, Jojoba-Infused Volumizing Lash Drama
e.l.f. Big Mood Waterproof Mascara – Premium False-Lash Look for the Vanity Counter, Jojoba-Infused Volumizing Lash Drama
Couldn't load pickup availability
Why you'll love it
- Drugstore price delivers false-lash drama typically associated with high-end mascaras
- Waterproof and smudge-proof formula prevents raccoon eyes during workouts, rain, or long shifts
- Vegan and cruelty-free formula aligns with ethical beauty values
- Jojoba wax infusion holds curl all day, eliminating the need for eyelash curlers
- Hourglass brush with intertwined bristles separates lashes so there's no clumping on the first coat
Perfect for
- Achieving a bold false-lash look in one swipe for daily wear or nights out
- Long-lasting eye makeup for humid weather, workouts, pool days, or tearful events
- All-day wear for weddings, interviews, or events where touch-ups aren't possible
- Curling and volumizing straight lashes for an open-eye, lifted effect
- Building a complete eye look with a single, affordable mascara product
Juicy sips. Icy lips.
Visit the Store
Shop Suntouchable SPF
Visit the Store
Shop Vitamin C + E + Ferulic
Visit the Store
e.l.f. Cosmetics Best Sellers
Visit the Store
e.l.f. SKIN Best Sellers
Visit the Store
Shop New Arrivals
Visit the Store
Product Information
CREATES BOLD & LIFTED LASHES; e.l.f. Big Mood Mega Volume & Lifting Mascara is a volumizing mascara that takes your lashes to the next level with bold volume and chart-topping lift!
SEPARATES LASHES WITHOUT CLUMPING; Featuring an hourglass shaped brush with intertwined bristles; this mascara is incredible for distributing the right amount of mascara; building volume; and separating lashes for an extra bold look.
WATERPROOF & SMUDGE-PROOF FORMULA; The richly pigmented formula is waterproof and creates lashes that won't flake or smudge.
LONG-LASTING CURL; Infused with Jojoba Wax to hold the curl of your eyelashes for long-lasting; curled and voluminous lashes.
SKIN-LOVING INGREDIENTS; All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices; All e.l.f. products are 100% cruelty-free and Vegan.
Bring the drama and take on the world with #BigMoodEnergy—our best-selling Big Mood Mascara is now available in a waterproof formula! This clean, volumizing and lifting waterproof mascara gives you that extra-bold and defined false lash effect without smudging or flaking in one smooth swipe. The hourglass brush head features intertwined bristles to load up your look with pigment and separate lashes, while the creamy, jojoba wax-infused formula holds your lashes’ curl all day.
Items Details
Features & Specs
Other Special Features of the Product: Waterproof
Specialty: Volumizing
Item Form: Cream
Water Resistance Level: Waterproof
Product Benefits: Provides bold and lifted lashes, volumizes, separates without clumping, holds curl with a waterproof smudge-proof formula.
Coverage: Full
Skin Tone: All
Mascara Wand Type: Hourglass
Skin Type: All
Container Type: Tube
Frequently Asked Questions
Does the hourglass-shaped brush really deliver the same volume as a high-end designer mascara?
Yes. The intertwined bristles on the hourglass brush are engineered to coat, separate, and lift each lash in a single pass, producing the same false-lash drama you would expect from prestige brands, but at a drugstore price.
Is the formula richly pigmented enough to look couture on camera or at evening events?
Absolutely. The cream formula is loaded with deep, saturated pigment in shades like Pitch Black and Bold Blue, so lashes look full and defined in person, in photos, and under event lighting without needing multiple coats.
Will the jojoba wax infusion keep my curl locked in for an entire gala or wedding day?
Yes. Jojoba wax is a natural curl-setting agent that holds the lifted shape of your lashes from the first coat through the final toast, so you can skip the eyelash curler entirely.
Does the tube and packaging look elegant enough for a luxury vanity display?
The slim, minimalist tube with its sculpted hourglass wand is designed to look at home on a designer vanity, and the waterproof formula means no smudges transfer onto your countertop or silk accessories.
Is the cruelty-free and vegan formulation consistent with a clean luxury beauty standard?
Yes. The mascara is 100% vegan and cruelty-free, made without toxins, so it meets the ingredient standards expected of elevated, modern luxury beauty.
Is this mascara worth buying if I usually splurge on prestige brands?
If you want false-lash volume, all-day curl, and a smudge-proof finish without the $30+ price tag, this is a smart swap. You get the visual drama of a luxury mascara with a drugstore budget.
Can I wear this mascara to a black-tie event without it looking drugstore?
Yes. The pigment depth, curl retention, and smudge-proof wear match what most luxury mascaras deliver, so the only thing giving away the price is the receipt.
Does it layer well under luxury eye serums or lash treatments?
The jojoba wax base is gentle and conditioning, so it plays well with most lash serums and does not dry out or rough up the lash bed the way some alcohol-heavy formulas do.
How does e.l.f. Big Mood compare to high-end waterproof mascaras like Too Faced or Benefit?
It competes directly on curl hold, volume, and waterproof wear, while costing a fraction of the price. The main trade-off is prestige branding, not performance.
Is the shade range sophisticated enough for a curated makeup collection?
Yes. With Black, Pitch Black, Deep Brown, and Bold Blue, the shade range covers both classic and statement looks, so it fits seamlessly into an editor-style beauty wardrobe.
Could a luxury buyer tell this is a budget mascara by the finish?
No. The hourglass brush separates lashes cleanly, the cream formula is richly pigmented, and the jojoba wax keeps curls lifted without flaking, so the on-lash result reads as high-end.
Is it safe for sensitive eyes and contact lens wearers at long events?
Yes. The formula is ophthalmologist-friendly, vegan, and free from harsh toxins, making it suitable for sensitive eyes and contact lens wearers during long days or evenings out.
What if the mascara does not perform like my usual luxury brand?
Most wearers find the volume, separation, and curl hold comparable. The biggest adjustment is the price drop, not the result, and the smudge-proof finish holds up to sweat and humidity.
Does the jojoba wax feel heavy or greasy like some luxury conditioning mascaras?
No. Jojoba wax is lightweight and absorbs into the lash line, providing curl and conditioning without weighing lashes down or leaving a greasy residue.
Is this mascara gift-worthy enough for a luxury beauty lover?
Yes. Pair it with a velvet pouch or wrap it in tissue and ribbon, and it becomes a thoughtful, high-presentation gift that surprises with its performance.
Will the waterproof formula hold up through tears at a wedding?
Yes. The waterproof, smudge-proof formula is designed to resist tears, sweat, and humidity, so happy-crying at a wedding will not leave you with raccoon eyes.
How do I apply e.l.f. Big Mood Mascara for the best false-lash effect?
Start at the base of your upper lashes and wiggle the hourglass brush back and forth while pulling upward. This deposits product at the root for lift, while the intertwined bristles separate and fan the lashes as you pull. Apply a second coat while the first is still slightly tacky for added volume, and let it dry fully before blinking to lock in the curl.
How do I remove waterproof mascara without damaging my lashes?
Use an oil-based makeup remover or a micellar water formulated for waterproof makeup. Press a soaked cotton pad against your closed eye for 15 to 20 seconds to dissolve the formula, then gently wipe downward. Avoid rubbing aggressively, which can pull out lashes, and follow with a gentle cleanser to remove any residue.
How long does a tube of e.l.f. Big Mood Mascara typically last?
With daily use, most wearers finish a tube in about two to three months, which is the recommended replacement window for eye makeup to keep bacteria at bay. If you use it less frequently, it can last longer, though you should replace it after six months of opening regardless.
Is this mascara safe to use with contact lenses?
Yes. The formula is ophthalmologist-tested and designed to be safe for contact lens wearers. The smudge-proof, flake-resistant finish means less irritation and fewer particles falling toward your lenses throughout the day.
Does this mascara work with lash extensions or false lashes?
It is not recommended for use on lash extensions, as the waterproof cream formula can loosen the adhesive bond. For applying mascara to natural lashes before or after wearing strip lashes, it works well to enhance your natural lashes in between.
What is included in the box when I order e.l.f. Big Mood Mascara?
Each order includes one tube of e.l.f. Big Mood Mascara with the signature hourglass-shaped brush inside. The tube is 0.30 fl oz and ready to use immediately, with no additional accessories or setup required.
Is e.l.f. Big Mood Mascara safe for sensitive eyes?
Yes. The formula is vegan, cruelty-free, and made without harsh toxins, which makes it suitable for most wearers with sensitive eyes. As with any new cosmetic, discontinue use if irritation occurs, and consult a doctor if you have specific eye health concerns.
Can this mascara cause lash damage or breakage with daily use?
The jojoba wax base is conditioning rather than drying, which actually helps protect lashes compared to alcohol-heavy formulas. To minimize breakage, always remove mascara gently at the end of the day and avoid pulling or rubbing the lashes during removal.
What is the difference between mascara and lash serum?
Mascara is a cosmetic that coats your lashes to make them look longer, fuller, and darker for the day, then is removed at night. A lash serum is a treatment applied along the lash line over weeks or months to support natural lash growth, strength, and health. The jojoba wax in this mascara offers light conditioning, but it is not a replacement for a dedicated lash growth serum.
