{"product_id":"ouai-medium-hair-shampoo-premium-mercer-street-collection-for-the-elevated-vanity-counter","title":"OUAI Medium Hair Shampoo - Premium Mercer Street Collection for the Elevated Vanity Counter","description":"\u003cdiv class=\"geo-product-body\"\u003e\n\u003csection class=\"geo-appeal\"\u003e\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSulfate, paraben, and phthalate-free formula protects color and keratin treatments\u003c\/li\u003e\n\u003cli\u003eOne product cleanses, hydrates, fights frizz, and adds shine — simplifying the routine\u003c\/li\u003e\n\u003cli\u003eRefillable size option supports sustainability and long-term value\u003c\/li\u003e\n\u003cli\u003eMulti-texture versatility works for straight, wavy, curly, and coily hair\u003c\/li\u003e\n\u003cli\u003eSignature Mercer Street scent (Italian lemon, jasmine, white musk) elevates the shower into a sensory experience\u003c\/li\u003e\n\u003cli\u003eCruelty-free and gluten-free credentials align with ethical beauty values\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/section\u003e\u003csection class=\"geo-usecases\"\u003e\u003ch2\u003ePerfect for\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDaily hydrating wash for medium-textured hair that is neither fine nor thick\u003c\/li\u003e\n\u003cli\u003eColor-treated hair maintenance to prevent fading and dryness\u003c\/li\u003e\n\u003cli\u003eRepair routine for dry, damaged strands with split ends and breakage\u003c\/li\u003e\n\u003cli\u003eFrizz control and shine revival across straight, wavy, curly, and coily textures\u003c\/li\u003e\n\u003cli\u003eTravel-sized haircare for gym bags and short trips\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/section\u003e\u003csection class=\"geo-original\"\u003e\u003cdiv style=\"margin-bottom: 20px;\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/69edbd42-e16c-4527-903b-5b9c3edc88e1.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\" style=\"width: 100%;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom: 20px;\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/2ba5529d-8706-4077-b97e-6ff3f8beb5b0.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\" style=\"width: 100%;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom: 20px;\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/70453449-6136-463b-87f1-e0460f0de096.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\" style=\"width: 100%;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom: 20px;\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/c234317b-899e-47ed-bd7b-2839fe38520c.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\" style=\"width: 100%;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom: 20px;\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/d0528511-2ba8-45f1-a609-2a95e04db453.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\" style=\"width: 100%;\"\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cb\u003eProduct Information\u003c\/b\u003e\u003cbr\u003eFor Hair That Swings Both OUAI's: Not fine, not thick? This hydrating shampoo was made for strands in between. It cleanses, fights frizz, nourishes and revives shine for straight, wavy, curly and coily hair types.\u003cbr\u003e\u003cbr\u003eStronger Strands, Less Breakage Babassu oil hydrates hair and scalp. Coconut oil seals split ends and reduces breakage on dry, damaged strands. Kumquat extract revives shine. Keratin smooths frizz and detangles. Apply to roots and work through to ends.\u003cbr\u003e\u003cbr\u003eA Clean Formula You Can Feel Good About: Sulfate, paraben and phthalate free. Safe for color-treated, keratin-treated and chemically-processed hair. Cruelty free and gluten free. Clean ingredients, no compromises.\u003cbr\u003e\u003cbr\u003ePair It For Best Results: Follow with OUAI Medium Conditioner for hydrated, smooth, frizz-free hair. Layer in OUAI Hair Oil for added shine and frizz control. Get on your OUAI to a happy medium with the full routine.\u003cbr\u003e\u003cbr\u003eOUAI Hair, Body \u0026amp; Fragrance: This hydrating, frizz-fighting shampoo is made to transport you wherever you go, with a Mercer Street scent featuring notes of Italian lemon, jasmine, and white musk.\u003cbr\u003eItems Details\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eFeatures \u0026amp; Specs\u003cbr\u003eItem Form: Liquid\u003cbr\u003eHair Type: Normal\u003cbr\u003eScent Name: Mercer Street\u003cbr\u003eOther Special Features of the Product: Scented\u003cbr\u003eProduct Benefits: Nourishing\u003cbr\u003eSuitable Hair Color: All Hair Colors\u003c\/section\u003e\u003csection class=\"geo-faq\"\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eDoes the bottle design look as premium as the price suggests?\u003c\/h3\u003e\n\u003cp\u003eYes. The packaging is sleek, minimal, and gift ready, with clean lines and a sophisticated aesthetic that looks at home next to other high end vanity staples and on a designer bathroom shelf.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eIs the Mercer Street scent signature enough to feel like a true luxury brand experience?\u003c\/h3\u003e\n\u003cp\u003eIt is. Mercer Street is a custom blended fragrance with Italian lemon, jasmine, and white musk, created to feel like a true signature scent rather than a generic shampoo fragrance. It is the same scent used across the OUAI bath line.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eCan I use this as part of an elevated gifting presentation without extra wrapping?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely. The bottle itself is presentation ready, making it easy to gift for birthdays, holidays, or hostess moments without needing additional packaging.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eDoes the formula feel salon quality compared to drugstore luxury dupes?\u003c\/h3\u003e\n\u003cp\u003eYes. The active blend of coconut oil, babassu oil, keratin, and kumquat extract, combined with the clean ingredient standards, delivers performance that matches or exceeds what you would experience in a high end salon.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eIs the liter size available for someone who wants to invest in long term value?\u003c\/h3\u003e\n\u003cp\u003eYes. The liter size is offered for loyal users who want the best per ounce value while keeping their bathroom stocked with a salon quality staple.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eIs this a high end gift that matches the quality of designer haircare brands?\u003c\/h3\u003e\n\u003cp\u003eYes. OUAI is positioned alongside premium designer haircare, with a signature scent, clean formula, and presentation ready packaging that holds its own next to brands at much higher price points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eDoes the fragrance feel sophisticated rather than youthful or trendy?\u003c\/h3\u003e\n\u003cp\u003eThe Mercer Street scent is designed to feel timeless and grown up. Italian lemon adds brightness without being fruity, jasmine adds a refined floral note, and white musk gives it a polished, elevated finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eWill this shampoo look beautiful sitting on my marble or stone bathroom counter?\u003c\/h3\u003e\n\u003cp\u003eYes. The minimal, clean packaging is intentionally designed to complement elevated bathroom aesthetics, including marble, stone, brushed metal, and natural wood finishes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eIs this a good upgrade gift for someone who already uses premium haircare?\u003c\/h3\u003e\n\u003cp\u003eYes. Even users of other luxury brands are often surprised by the signature scent experience and the visible performance on color treated, frizz prone, or medium texture hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eDoes the formula justify the premium positioning with visible results?\u003c\/h3\u003e\n\u003cp\u003eCustomers report softer, shinier, more manageable hair with less breakage after consistent use. The hydrating blend of coconut oil, babassu, keratin, and kumquat extract delivers measurable improvements that back up the luxury positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eHow does OUAI compare to other luxury shampoos at a similar price point?\u003c\/h3\u003e\n\u003cp\u003eOUAI delivers the same signature scent experience, clean ingredient list, and visible performance as brands priced 30 to 50 percent higher, making it a strong value in the luxury haircare category.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eIs this shampoo better than Kérastase or Oribe for color treated hair?\u003c\/h3\u003e\n\u003cp\u003eBoth are excellent brands. OUAI stands out with a sulfate free, paraben free, and phthalate free formula at a more accessible price point, plus a signature scent experience that feels uniquely its own.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eHow does OUAI compare to salon brand shampoos sold through my stylist?\u003c\/h3\u003e\n\u003cp\u003eOUAI is the same caliber of formula you would find behind the chair, with a clean ingredient list, targeted hydration, and color safe performance, available direct to consumer at a more accessible price.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eIs a refillable size really premium or does it feel like a downgrade?\u003c\/h3\u003e\n\u003cp\u003eThe refillable size is designed to be a premium experience. You keep the original full size bottle on display and simply refill it, which is both more sustainable and more elegant than constantly replacing packaging.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eIs the price really worth it for a daily shampoo?\u003c\/h3\u003e\n\u003cp\u003eMost users say yes, because the formula replaces multiple steps, the scent elevates the daily shower, and the color safe, sulfate free blend protects expensive color and keratin treatments. One bottle does the work of several.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eWill the scent compete with my perfume?\u003c\/h3\u003e\n\u003cp\u003eThe Mercer Street fragrance is designed to complement rather than compete. The soft white musk base pairs well with most perfumes and the scent is light enough in the hair to layer without clashing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eIs this a gift I would be proud to give to someone with expensive taste?\u003c\/h3\u003e\n\u003cp\u003eYes. The presentation, signature scent, and clean ingredient credentials make it a confident gift for someone who values quality and aesthetics, even if they already own multiple luxury haircare products.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eDoes the brand feel as established as the legacy luxury haircare names?\u003c\/h3\u003e\n\u003cp\u003eOUAI has built a strong following in the clean luxury space, with presence in high end salons, retail partners, and editorial coverage that places it firmly in the premium haircare category.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eHow do I use OUAI Medium Hair Shampoo for the best results?\u003c\/h3\u003e\n\u003cp\u003eWet hair thoroughly, massage a small amount of shampoo into the scalp and through the lengths, then rinse. For best results, follow with the matching OUAI Medium Hair Conditioner. Use daily or as often as you wash your hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eHow much shampoo should I use per wash?\u003c\/h3\u003e\n\u003cp\u003eA quarter sized amount is usually enough for medium length hair. Adjust up for longer or thicker hair and down for shorter or finer textures. The formula is concentrated, so a little goes a long way.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eCan I use this shampoo every day?\u003c\/h3\u003e\n\u003cp\u003eYes. The sulfate free formula is gentle enough for daily use, even on color treated and chemically processed hair. The hydrating blend of coconut oil, babassu oil, and keratin cleanses without stripping.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eIs this shampoo safe for color treated hair?\u003c\/h3\u003e\n\u003cp\u003eYes. The formula is specifically designed to be safe for color treated, keratin treated, and chemically processed hair. It is sulfate free, paraben free, and phthalate free, so it will not strip color or shorten the life of your treatment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eIs this shampoo safe for keratin treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eYes. The gentle, sulfate free formula is safe for keratin smoothing treatments, perms, relaxers, and other chemical services. It will not strip the treatment or cause premature fading.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eWhat comes in the box when I order the full size shampoo?\u003c\/h3\u003e\n\u003cp\u003eYou will receive one 10 oz OUAI Medium Hair Shampoo bottle with the signature Mercer Street scent. The bottle has a flip top cap and is ready to use. No additional accessories are required.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eIs this shampoo safe for my scalp?\u003c\/h3\u003e\n\u003cp\u003eYes. The formula is sulfate free and designed to be gentle on the scalp, with hydrating coconut oil, babassu oil, and kumquat extract to nourish rather than strip. It is appropriate for normal to dry scalps.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eIs this shampoo cruelty free and vegan?\u003c\/h3\u003e\n\u003cp\u003eOUAI is a cruelty free brand and does not test on animals. The formula is also gluten free. For the most current vegan certification status of specific products, please check the product packaging or the brand's official site.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003ch3\u003eWhat is the difference between shampoo and co wash for medium hair?\u003c\/h3\u003e\n\u003cp\u003eA traditional shampoo like this one uses gentle surfactants to lift oil, product buildup, and impurities from the scalp and hair. A co wash is a cleansing conditioner that does not contain traditional surfactants and is used as an alternative between washes. This shampoo is designed for regular cleansing, while a co wash would be a supplemental or alternative step.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003c\/div\u003e","brand":"Knacklos","offers":[{"title":"Liter Size","offer_id":43555881713754,"sku":"TABB0GTBX9H7Z","price":111.8,"currency_code":"USD","in_stock":true},{"title":"Full Size","offer_id":43555881746522,"sku":"CN3B084BTP393","price":41.6,"currency_code":"USD","in_stock":true},{"title":"Refillable Size","offer_id":43555881779290,"sku":"RGPB084C5QQ7N","price":83.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/7969\/9034\/files\/sulfate-paraben-and-phthalate-free-clean-formula-1.jpg?v=1782419494","url":"https:\/\/knacklos.myshopify.com\/products\/ouai-medium-hair-shampoo-premium-mercer-street-collection-for-the-elevated-vanity-counter","provider":"Knacklos","version":"1.0","type":"link"}